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In 2008 Toyota began widespread implementation of their new signage program, and our task was to redevelop the signs in dealership showrooms across the Nordic region.

We took care of the project management, building permits, design, disassembling of old signs, surveying, mounting and installation, as well as service. This branding includes outdoor branding – everything from glazed entrance signs, illuminated pylons and façade signage in the form of individual letters or light boxes, to parking signs in aluminium.

Apart from the production of new signage to all dealerships, service and maintenance of these signs is also involved, meaning we ensure that all signs are all intact and clean, and the replacement of lighting when necessary. Eventually all Toyota workshops will also be re-branded with new signage. Brand Factory has a design and building contract, meaning we take care of all groundwork, such as foundations, asphalting, and restoration of soiled and grassed areas.

Over the years we’ve also supplied a wide variety of graphics for the introduction of new vehicle models. These have greatly influenced public interest in Toyota’s new launches, thereby generating an increase in sales.