In spring 2009 Byggtrygg, in conjunction with Brand Factory, started work on the process of rebranding 95 building merchants in Sweden for XL-BYGG. The branding included outdoor and indoor signage, vehicle graphics, wrapping checkouts and ramps, workwear and profile clothing, as well as promotional gifts. The geographical area extends all the way from Ystad to Kiruna.
Brand Factory was entrusted to carry out the assignment when it was considered that we were the partner that had the resources required to handle a rebranding on this scale. The launch of the new profile had fixed dates, depending on the location and the area of the country it concerned. The project was planned, major survey work was started, artwork was initiated, and our production units could soon start producing.
Along the way the project grew to become one of our largest and most complex. The scope of work would prove to be much bigger than anyone could have foreseen, and this put Brand Factory's ability to the test in terms of completing the assignment in time for the launch that still had its fixed dates. We mobilised all the resources that were available, the factories ran at full speed, and our fitters worked around the clock. Here we literally raced against the clock.
When the date for the launch finally arrived, we could look back on a project where we, amongst many other things, had produced signs from 27 tonnes of sheet metal, mounted 52 pylon signs, manufactured more than 35,000 indoor signs and branded more than 300 vehicles. Three tonnes of sweets were delivered for the launch!
The positive feedback we received from Byggtrygg and the XL-BYGG stores shows that everybody was satisfied with our work and we are proud that we were entrusted to handle this exciting project. Today we are continuing to help XL-BYGG profile new stores, and for the aftermarket we have built up efficient procedures for ordering standard products such as workwear and profile clothing, standard signs and other store materials.
XL-BYGG is a good example of a project in which nearly all of our products and services have come in handy.