During the Pride week in Stockholm we did a new ”sign-change” campaign for Pressbyrån wich received much attention. Pressbyrån changed name to Queerbyrån, Homobyrån, Transbyrån, Flatbyrån and Bögbyrån.
Just like the previous campaigns Pressbyrån has carried out it is the advertising agency Åkestam Holst who is behind the creative idea. The idea aims to acknowledge and support LGBT-persons and show that everyone is welcome to Pressbyrån.
As before, the project was done in collaboration between Brand Factory and Åkestam Holst. Brand Factory developed the solution, produced, managed the logistics, installed and dismounted the signs. We also had installers on “standby” who were dispatched as some signs were vandalized.