During this autumn we received an extremely challenging order from Gant. They wanted a transparent plexiglass sign with contrasting features that would be hung in a shop window.
For Gant's new campaign for men's underwear, a printed plexiglass sign was produced to be hung in the window of their store in central Stockholm. The sign would have to be transparent and have a lot of bright colors, but not crystal clear anywhere in the print. It was also important that the image would look good in both rear and front end and have lighting facing the front.
A team at Brand Factory thought about how best we could produce the sign and came after several productive meetings up with a solution that met the customer's requirements. The result would prove to be very successful.
Want to know how we managed the project or how you can use plexiglass signs in your store communication? Please contact Therese Pehrson, Project Manager at Brand Factory.