Brand Factory has developed the concept for the new success campaign for Emab’s sausage Highway 27. This striking store advertising makes you think about the mile-long highway in the USA and demonstrates in a playful way how long the sausage is.
The sausage extends outside the advertising stand to emphasize that it is longer than usual. To further enhance the message the advertising stand is bent and the motive of the sausage is designed in a perspective that makes it look extra long. Brand Factory has developed both the design of the store advertising and the fitting name of sausage.
The campaign for Highway 27 seems to even surpass the popular advertising for Emab’s sausage Zatan, which was launched during the European soccer championship in 2012. Read more about the campaign for Zatan here.
Do you wish to know more about Brand Factory’s offers for store advertising, store communication and concept development? Please contact Tomas Jäverling, Key Account Manager at Brand Factory.