Now that Bankomat AB is taking over maintenance of more than 2000 ATMs in Sweden under the Bankomat® brand, many of these will be really getting a facelift. At least half of them will be replaced entirely, while the software in others will be upgraded. Profiling company Brand Factory has been commissioned to rebrand these ATMs.
2012-10-22 The agreement between the two companies will remain in force for a number of years. The first stage will involve actually rebranding around 700 external ATMs which are not sited next to a bank. This work is expected to be completed by next summer. The project will involve both illuminated signs and regular signs, as well as peripheral services such as project management and dealing with planning permissions.
“We are very proud to have been awarded this prestigious commission,” says Andres Skilberg, a member of the Brand Factory sales team. “Bankomat® is an incredibly widespread brand that most people are familiar with.”
Bankomat® has been an established brand for a long time, but it is now a company as well, Bankomat AB. The brand has undergone a cautious update prior to the rebranding, with slight modernisation of the logo, colour and design. The biggest changes will be apparent at Swedbank and Sparbankerna ATMs, which will look the same as the other Bankomat® branded ATMs after the rebranding operation.
For further information, please contact:
Andres Skilberg, Brand Factory, telephone +46 70 590 62 88 firstname.lastname@example.org
Camilla Kinnarinen, Bankomat AB, telephone +46 70 779 88 71 email@example.com
Bankomat AB specialises in cash deposit and withdrawal machines, known as ATMs. The company was formed in 2010 and is owned jointly by Danske Bank, Handelsbanken, Nordea, SEB and Swedbank, along with the 62 savings banks which have cooperation agreements with Swedbank. The job of Bankomat AB is to set up a common infrastructure for all ATMs owned by the banks in Sweden.